Lextran Website Redesign
After launching a new brand in 2018, Lextran needed a new website to reflect the new brand standards. The old site was incredibly outdated and inefficient for my team and the users. We worked with a web design firm to create a site that meet all our needs. We received a great deal of positive praise from our riders on the user experience of the new site and saw increased web traffic since it’s launch in February 2020. I continued to manage the content on the site through May 2021.
TARGET AUDIENCE
Lextran’s ridership is very diverse. It consists of everyone from the lower/middle working class to university students and includes non-native English speakers as well as those with disabilities. Our previous website did not serve anyone in our audience well.
GOALS
When redesigning the site we knew it needed:
1) To be incredibly user-friendly and responsive
2) To have a content management system that was both simple and comprehensive
3) To adopt our new brand identity in an impactful way
4) To be screen-reader friendly and easily translated
RESULTS
We redesigned the site in less than a year and launched in February of 2020 much to the delight of our users and our marketing team.